The blogging world is full of tips and tricks, some useful and others merely interesting.
There are a lot of things that go into being a successful writer — Understanding grammar, storytelling, and how to evoke emotion in your readers are all important, but there are also some more subtle things that can help you create better writing.
In this article, we’ll explore a few tricks that every writer should know. By understanding these techniques, you’ll be able to improve your writing skills and produce content that is clear and concise. So let’s get started!
1. Make everything link together logically
This might seem obvious but it’s easy to forget. If there are mistakes in the finished product it will reflect badly on you as a writer. Even if they’re quite small mistakes they can still spoil the reader’s experience of your article.
Reading back through an article makes sure that everything links together logically and that it sounds natural when read out loud — which is always a good test of your writing.
2. You’re not just a writer
Writing is an important part of blogging but it’s certainly not all there is to it. If you want to be successful, or even if you simply want people to read what you’ve written, the content must be appealing.
There are many ways of achieving this; some topics will always get more hits than others and adding photos will boost readership levels further still. Write in a way that resonates with your audience. People like reading opinions that accord with their own and humorously expressing them can draw in followers who might otherwise ignore your work.
3. It’s not all about you
Even if you’re blogging about your own opinions, always bear in mind that the blog is a product that exists to be consumed by others. Sometimes readers will choose to agree with you rather than disagree but even then they won’t want to read something self-indulgent.
It’s also worth remembering that many of your peers will have different opinions and they’re entitled to them too. If someone has made an effort to present his or her arguments, don’t disregard them out of hand; instead, make sure you reply politely and constructively so as not to reduce your reputation among fellow writers.
4. Be aware of the Internet’s short memory
It can be easy to get carried away with enthusiasm when you have a great piece of writing and want everyone to see it. However, there’s no point in being so proud of something that you forget about it after a while.
Make sure you keep on top of your blog by posting regularly and evenly throughout the week so that readers know when to check back for new material.
If your posts are few and far between, especially in a platform as crowded as Medium, readers might become impatient and probably desert you for another writer who offers more often — but remember not to go overboard or else people might think you’re spamming them too frequently. Just keep up a steady pace so that your readers are engaged.
5. Switch things up
It’s important to stand out from the crowd and there are many ways of doing this. If you’re writing about controversial or unusual topics then people will be more likely to read what you write because they’ll want to see your opinions on specific matters.
Similarly, being exceptionally helpful can also bring in more visitors who just love your style of writing. Whatever route you take, make sure it reflects your personality; if not, it may seem like an artificial device designed only for drawing attention.
6. Build a good reputation
You can express your own opinions without insulting others or breaching common courtesy guidelines — such as avoiding divisive language and not writing terrible comments on people’s articles simply because you have a problem with what they write. Remember that even if someone is misinformed about what you’re writing, it doesn’t mean they deserve to be talked down to in an unkind way. It’s always possible to explain something politely so long as you don’t resort to aggressive tactics. Build a good reputation.
7. Fix your mistakes
Don’t let anything slip through the net simply because it was written in haste. Nowadays word processing programs often come with extensive spell checking facilities which are perfect for identifying errors before you hit the publish button — use them!
If you spot any typos or repetitions, take the time to correct them. While it may be tempting to just leave something there and hope no one notices, only you know what you’re writing so you’ll be the first person to feel embarrassed when the truth comes out.
8. Involve your readers
Don’t restrict yourself to posting your views unless they’re relevant. If someone leaves a comment on one of your articles make sure you remember their contribution by replying in a friendly and pleasant manner.
Similarly, don’t let long periods go between posts; if people see that they can add their thoughts then they’ll visit more often for fear of missing something good. Finally, don’t take every reader’s concern seriously — at least not all of the time. You can’t please everyone all of the time so if someone makes a suggestion or complaint which just seems unreasonable then don’t allow it to affect your writing style.
9. Have some fun
If you’re not enjoying what you’re doing, then it will show in the writing and that won’t do anyone any good. Instead, have a little chuckle at things that happen — even if they’re irrelevant — and try looking for humor where others might see dullness.
Never get too hung up about mistakes because even professional writers make them from time to time; after all, it’s part of being human. If your article is dripping with sarcasm or being deliberately aggravating then be aware that some people won’t appreciate these traits and may choose to recall your article whenever they feel like venting their frustrations. Rather than leaving the wrong impression, therefore, why not stick with lighter topics that will keep people coming back for more?
10. Keep learning
Even though you’re an experienced writer who has mastered many of the skills outlined above there’s always room for improvement.
Don’t be afraid to experiment with your blogging style and consider new ideas such as product reviews or short-form pieces; there’s no harm in trying something interesting now and again. Perhaps you’d like to write an article explaining how certain writing styles work — either for entertainment purposes or to show what you’ve learned so far.
Whatever the reason, don’t abandon any of your projects simply because they aren’t working out as well as expected. Instead, welcome feedback so that you can alter your strategies accordingly. You might even find that other people are interested in helping you improve.
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